HC: You graduated from the Visual Communications program in 1995 and later returned to complete the Interactive Multimedia program in 2003. What initially drew you to these programs?
MD: I've always had a strong interest in design and illustration! After high school, I thought I might become a teacher, so I initially spent three semesters at university. Along with education courses, I took a few business classes, which I really excelled in and enjoyed, but I found myself uncertain about my direction, so I decided to take a year off to reassess.
During that time, I happened to meet Sandy Carruthers, the instructor of the program at º£½ÇÂÒÂ×. He asked me, “Why aren’t you in our program?” and I explained that it was too late to apply since the school year had already started. He encouraged me to come in and talk to him and Nigel Roe, a fellow instructor, the next day. They went over the application requirements, and I spent the weekend working hard to pull everything together. Within five days, I applied as a late applicant and was accepted. That decision turned out to be an incredible starting point for my career!
By the early 2000s, I felt a shift in the industry. Traditional design and print practices were evolving as digital media began to grow. I realized it was the perfect time to expand my skill set! º£½ÇÂÒÂ×’s Interactive Multimedia program, which was connected to Sheridan College, offered an intensive nine-month curriculum, which was essentially a two-year program compressed into a shorter time frame. The experience required full dedication, so I took time off work to focus solely on my studies. My instincts were right about the industry’s evolution, and I’m so glad I made that leap.
HC: Could you share more about your journey following graduation?
MD: After graduating in 1995, I moved to Yellowknife. Initially, I did some freelance work before landing a role at Northern News Services. I worked in editorial layout, which I absolutely loved. It was a fast-paced environment, designing layouts for seven weekly newspapers, including one multilingual publication in English and Inuktitut. The whole process was fascinating! We were designing on computers, printing pages, and using traditional techniques like waxing and mounting layouts onto boards. Being in the newsroom where there was collaboration with editors, publishers, and journalists was amazing, and it was a great way to feel a deeper connection to the community.
While working in Yellowknife, I also took on freelance design and illustration projects. Eventually I did move back to PEI, and I decided to focus on illustrating children’s books. One project, My Hugger Is Empty, was a preschool-level book, and another I worked on was a young adult reader’s adventure series. Alongside illustrating, I worked with Island Press in Montague and continued freelance graphic design work for various clients.
In March 2002, I slipped on ice, broke my right wrist, and developed nerve damage – I couldn’t illustrate or work anymore. Over the summer, I underwent intense physiotherapy and regained 90% mobility, which allowed me to join the Interactive Multimedia program in the fall as planned! As difficult as that experience that was, it really taught me resilience and adaptability, which shaped how I approach both my career and life.
HC: Now you’re the founder of Fresh Media. Could you tell us about starting your business?
MD: As the Interactive Multimedia program was wrapping up in 2003, I entered an animated piece into a local competition called Animedia Fest and won! That recognition gave me confidence in my skillset and what I was pursuing. Initially, I considered job opportunities elsewhere, but nothing felt quite right. Then I thought, why not create the workplace I’d want to be a part of?
On June 13, 2003, I officially registered Fresh Media. It was the first female-led design agency on PEI and the first new agency on the island in over a decade. Starting my own business felt like a leap of faith, but it’s been incredibly rewarding.
HC: Has there been a particularly difficult moment in your career?
MD: Difficulty comes in many forms, from challenges with projects to personal hurdles. For me, one of the most significant challenges came eight years ago when I was rear-ended in a car accident which resulted in the onset of chronic pain. Managing a business while navigating chronic pain has been tough, but it’s taught me that I’m stronger than I realize. When running your own business, it can become all consuming, and as difficult as dealing with chronic pain has been, I’ve learned to prioritize self-care and mindfulness, which has helped me both personally and professionally.
HC: What has been the most rewarding aspect of your career?
MD: The impact Fresh Media has had on our local community is incredibly rewarding. From supporting nonprofits through initiatives like Give Back Burger to helping small businesses grow, it’s so fulfilling to see how our work makes a difference. I am particularly proud of PEI Burger Love, which has had an economic impact of over $14 million since its launch in 2011 and has raised over $400,000 for local charities. Beyond that, our work has gained recognition beyond PEI, which has been exciting!
HC: How did your time at º£½ÇÂÒÂ× help you achieve your goals?
MD: º£½ÇÂÒÂ×’s applied learning approach was invaluable. The programs emphasized responsibility, time management, and collaboration, and we also gained hands-on experience through projects with real clients. This practical experience really prepared me to step into the industry with confidence in my skills.
HC: Do you have a favorite memory from your time at º£½ÇÂÒÂ×?
MD: Absolutely! I’m married to him! I met my best friend, who later became my husband, in the Visual Communications program. We’ve been married for 24 years and now run Fresh Media together. It’s amazing to share both personal and professional milestones with someone who’s been part of my journey from the beginning. In general, I’d say the lifelong friendships I made is the best memory.
HC: What advice would you give to new alumni entering the workforce?
MD: Take the leap! You’re more capable than you realize. At Fresh Media, we’ve always embraced “the power of what if.” Instead of focusing on what might go wrong, think about what could go right. What if your idea works? What if it’s amazing? Challenges are inevitable, but they often lead to growth and unexpected opportunities. Resilience is key—every setback can teach you something valuable. And remember, even small actions can create ripples that lead to meaningful change.
